IT Cosmetics: Skincare-Infused Makeup with Real Results
IT Cosmetics is a beauty brand built on the powerful idea that makeup should do more than cover — it should care for your skin. Founded in 2008 by former news anchor Jamie Kern Lima, the brand was created to address real skin concerns using dermatologist-tested, problem-solving formulas that deliver visible results.
IT Cosmetics is best known for its innovative hybrid makeup-skincare products, including the iconic CC+ Cream with SPF 50, which provides full coverage, sun protection, and skincare benefits all in one. The brand’s concealers, foundations, and powders are packed with skin-loving ingredients such as hyaluronic acid, peptides, niacinamide, and antioxidants, making them ideal for sensitive and aging skin.
Beyond makeup, IT Cosmetics also offers highly effective skincare favorites like Confidence in a Cream, designed to deeply hydrate, firm, and strengthen the skin barrier.
With a strong focus on real beauty, inclusivity, and clinical results, IT Cosmetics continues to earn loyalty from customers who want flawless-looking skin without compromising skin health. The brand is perfect for those seeking high-performance beauty backed by skincare science and real-world results.
IT Cosmetics Bye Bye Under Eye Concealer
The IT Cosmetics Bye Bye Under Eye Concealer is a full-coverage liquid concealer designed to target dark circles, under-eye shadows, and imperfections. It’s water-resistant and formulated to stay put, even in humid conditions or long days. The concealer aims to combine strong pigmentation with a finish that doesn’t crease or settle into fine lines — making it a go-to choice for anyone needing reliable under-eye coverage or spot concealing.
$30.00
IT Cosmetics CC+ Cream – Natural Full Coverage Foundation With SPF 50+
IT Cosmetics CC+ Cream is a widely loved foundation-style cream that combines makeup coverage, skin care, and SPF protection. It’s popular because it doesn’t just work as makeup — it’s meant to serve as a “skin-care meets foundation” product, giving medium-to-full coverage while hydrating, smoothing, and protecting skin from sun damage thanks to SPF 50. It aims to simplify routines by replacing separate moisturizer + sunscreen + foundation with one product.
$47.00
IT Cosmetics Confidence in a Cream Moisturizer
IT Cosmetics Confidence in a Cream Moisturizer is a skincare cream formulated to deeply hydrate, smooth, and improve skin’s texture and tone. It includes ingredients like hyaluronic acid and niacinamide (according to the listing you sent), which are known for moisture retention and skin-barrier support. This cream is marketed as a daily moisturizer suitable for many skin types, with the goal of leaving skin softer, more supple, and healthy-looking over time.
It’s positioned as a “do-it-all” moisturizer: hydrating enough for daily use, but gentle and nourishing enough for sensitive skin, while also offering skin-care benefits beyond mere surface moisture.
$59.00
