Sulwhasoo: Korean Herbal Skincare Rooted in Timeless Wisdom

Sulwhasoo is a globally renowned luxury Korean skincare brand that blends traditional Eastern herbal medicine with modern skin science. Founded on the philosophy of balance and harmony, Sulwhasoo focuses on restoring the skin’s natural vitality from within rather than offering quick, surface-level fixes.

At the heart of the brand is its signature ingredient, Ginseng, known for its powerful revitalizing and anti-aging properties. Sulwhasoo uses advanced extraction technologies to maximize the effectiveness of its herbal ingredients, creating formulas that boost circulation, enhance firmness, and improve overall skin resilience. Other key botanicals often include peony, lotus, and licorice root, all selected for their skin-repairing benefits.

Sulwhasoo’s product line is centered around luxury anti-aging skincare, with iconic products like the First Care Activating Serum, Concentrated Ginseng Renewing Cream, and Ginseng Eye Cream being global bestsellers. These products are designed to strengthen the skin barrier, improve elasticity, and restore radiance over time.

With its elegant packaging, holistic philosophy, and proven results, Sulwhasoo stands as a symbol of premium Korean skincare that merges ancient wisdom with cutting-edge innovation.

Sulwhasoo First Care Activating Serum & Moisturizer Set

Sulwhasoo is not just another luxury skincare brand — it is the most prestigious heritage skincare house in Korea, rooted in centuries of traditional herbal medicine and modern skin science. The First Care Activating Serum is Sulwhasoo’s global best-seller and one of the most unique products in the entire skincare industry.

Unlike traditional serums that are applied after toner, the First Care Activating Serum is applied immediately after cleansing. It acts as a skin “booster” and activator, dramatically improving how well your other skincare products absorb and perform.

Your selected Sulwhasoo Set combines:

  • First Care Activating Serum

  • A Sulwhasoo Moisturizer (hydration + anti-aging support)

This duo is designed to restore balance, hydration, resilience, and youthful radiance to stressed, aging, or dull skin.

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$45.00 / $142.00 -25% OFF!

Sulwhasoo First Care Activating Serum

The Sulwhasoo First Care Activating Serum is the flagship serum of Sulwhasoo — considered a “ritual starter” worldwide. It’s intended to be the very first layer applied after cleansing, to prepare, hydrate, and activate the skin so that every product that follows (serums, creams, treatments) absorbs better and performs more effectively. 

Because of its heritage — rooted in traditional Korean herbal medicine with modern science — this serum has become iconic. According to the brand, one bottle sells every 10 seconds (global aggregated sales 2012–2022).

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$18.00 / $117.00 -25% OFF!